TikTok is introducing a fresh option that permits them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global release. This shift aligns with a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A large amount of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is frequently absurd or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, including digital art to informative clips, and we want to offer the community the option to adjust the amount of that, depending on their own likes,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its service identified as AI-generated. In total, over 100 mn media items are submitted to the app daily, making clips made by AI a limited portion of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the amount of artificial media they view by opening the topic control setting in the platform and picking the AI content topic. Additional categories that currently be controlled under the setting include politics, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require content makers to label lifelike artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
In addition, the platform will now apply an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also launching a $2 million AI literacy fund for experts and groups to develop learning resources about using AI responsibly. This program will support educational bodies dedicated to training programming and robotics.
Platform Protection
TikTok has supported its content review process, following discussion over proposals to cut jobs for a large number of safety staff in the UK. TikTok is expected to cut hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by people. The platform announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is proving valuable work at speed.”